Saint-Gobain Sub-Saharan Africa Delegation in South Africa
NO 1 Shale Road,
N1 Business Park
Old Johannesburg and Tlokwa roads
Kosmodal – Ext. 7
Saint-Gobain Gyproc announces the launch of the new RhinoLite® Plaster campaign. It will be aired in South Africa on various DStv channels and Soweto TV from August until December 2018.
This exciting campaign will highlight Rhinolite®’s benefits and the legacy the brand has built over many years. RhinoLite has earned itself the title of being your trusted plaster of choice due to its exceptional performance and we invite you to join us in our journey as we showcase perfection and stand proud.
The first part of the campaign, is a TV commercial designed to create brand awareness about our RhinoLite® plaster and in turn support your business growth. The commercial will be aired on various DSTV channels and Soweto TV starting in August until December 2018. The next phase will entail a packaging revamp which includes an upgraded bag shape, cleaner look and visibility of our #GyprocLovesRhinos campaign logo.
This campaign will further be supported by marketing activities. All this in our quest for Perfection.