Make it in Africa to Build Africa (MABA)
Make it in Africa to Build Africa (MABA) - more than just a slogan; not just words, but a rhythm, a pulse, a promise.
It is the heartbeat of Saint-Gobain Africa. A regional commitment that transforms our global purpose—Making the World a Better Home—into something deeply personal.
MABA is not a one-size-fits-all approach. It is about understanding the nuances that make each country unique, embracing the richness of our diverse cultures, and designing solutions that don’t just fit but flourish.
Finally, it is the fusion of innovation and tradition, where world-class expertise meets the wisdom of our lands.
MABA Corporate Video
MABA is more than a movement, it’s a commitment. It’s the way we work, innovate, and shape a better future for Africa. Now, it’s time to bring it to life in everything we do.
At the core of MABA are four pillars
Sustainability
We are dedicated to preserving Africa’s resources, fostering sustainable development, and prioritizing the well-being of people and the planet. Our FutuRE Range reflects this vision, recognizing the interconnectedness of community and environment. Join us in transforming the industry.
Local Production
We believe Africa's development lies in its people, driving inclusive growth. By investing in local manufacturing, we reduce reliance on imports and create jobs. In alignment with this belief, our new fiber cement plant is our commitment to local production and empowering our communities.
Our People
Honoring Africa’s rich heritage, we empower communities, celebrate diversity, and drive sustainable growth. Our focus is on developing local talent, providing industry training, and improving quality of life across the continent. Our graduate programs are an investment into our people.
Our Customers
We strive to understand our customers and collaborate with them to better meet their needs and answer to their pain points. Providing impactful innovations and locally produced materials that meet international standards, while enhancing support and technical expertise to better serve our customers.
MABA Behind the scenes
From the concept and visual design to the powerful MABA beat, explore how the team worked together to bring the spirit of Africa to life.